ITA: Roundtable Recent Activity

Added Building Your Company's Social Media Strategy event / Marketing

Sam Kraft

Tuesday, May 1, 2012
8:30 - 10:00 AM

Chicagoland Chamber of Commerce, 200 E. Randolph Street, Chicago, IL

You know your company should be using social media, but you're not sure where to start. In this introductory seminar, we'll show you how to build a social media strategy that is customized for your company's needs and resources. Topics we'll discuss include: • Overview of the leading social networks (i.e. Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Yelp) • The ROI: How social media can grow your business • Case Studies: How two local companies excel in social media • Designing and executing a social media strategy that is integrated across your company The 2-hour seminar will be a mix of short presentations and simple tutorials, with plenty of time for questions. All attendees will receive a printed handout and a PDF of the complete presentation. The seminar will be taught by Tracy Samantha Schmidt, Director of training and strategy at Crain's Social Media Group. Crain's Social, a new division of Crain Communication’s BtoB Marketing Services, provides training and consulting to businesses nationwide. To learn more, please visit www.CrainsSocial.com.

Added Conversion Conference Chicago 2012 event / Marketing

Edmafe Eclavea

Monday, June 25, 2012
8:00 AM - 6:00 PM

Hyatt Regency Chicago

iCal

Join international experts, leading authors, and your colleagues in two days of interactive learning focused exclusively on increasing website conversion rates. The brightest minds in conversion optimization share proven strategies for improving online marketing effectiveness. In two information-packed days, you'll get a 360-degree view of the conversion optimization discipline through: • Real-world case studies and conversion experiences from 20+ brand-side marketers • One-on-one advice from the world's top conversion, usability and testing agencies and consultants during live critique sessions and roundtable discussions • The latest techniques for optimizing conversions for both B2B and B2C websites, presented over 20 breakout sessions and 2 amazing keynote presentations You'll leave Conversion Conference with the know-how to immediately make measurable changes in your online marketing effectiveness. Conference Details Event: Conversion Conference Dates: June 26-26, 2012 Location: Hyatt Regency McCormick Place, 2233 South Martin L. King Drive, Chicago, Illinois, USA 60616-9985 Rates: $1,295 through 5/11, $1,795 afterwards Website: http://ConversionConference.com Keynote Speakers • Tim Ash, Conversion Conference Chair; CEO, SiteTuners & Author, "Landing Page Optimization" • Amy Africa, CEO, Eight by Eight & Web Usability Expert Program Topics • User-centered design principles • Leveraging personas and use cases to optimize conversions • Developing headlines and content that motivate action • Split testing, multivariate testing and user testing • Using personalization strategies • Optimization tools and techniques • Social and mobile conversion • Remarketing and abandonment recovery • Live website critique sessions • Roundtable lunches with the speakers Background Conversion Conference was founded in 2010 by author Tim Ash, who wrote the bestseller “Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions”. It is the only worldwide event series focused exclusively on website conversion rate optimization. Past Conversion Conferences have been held in San Francisco, London, Hamburg, San Jose and Washington DC. Attendees include professionals in marketing and advertising, online/internet marketing, e-commerce, web design, web usability, landing page optimization and conversion rate optimization, as well as CEOs of small and medium sized internet-based businesses.

Added Robert Morris University's Information Systems 2012 Conference event / Marketing

Michael Zaremba

Monday, April 9, 2012
6:00 - 9:00 PM

Robert Morris University, Chicago Campus, 8th Floor, 401 S. State Street, Chicago, IL

iCal

Please join Robert Morris University's Morris Graduate School of Management for our first information systems conference. Registration is free. This event is ideal for students and entry-level professionals. Learn about trends in: - Convergence Digital Media, Social Media and Mobility - Data Management and Informatics - Public vs. Private Cloud Services - Running IT as a Business - IT Management, Information Security, Mobile Application Development for Android Devices If you'd like more information or to rsvp please contact: Michael Zaremba at 312.935.4811 or mzaremba@robertmorris.edu Date: Monday, April 9, 2012 Time: 6-9pm Location: Robert Morris University, Chicago Campus, 8th Floor. Address: 401 S. State Street, Chicago, IL 60605 This event is sponsored by the US Department of Education, Title VII Grant. Robert Morris University is a not-for-profit University offering associate's, bachelor's and master's degree. Admitted students can be awarded a portion of the Title VII Grant towards 72% of the tuition towards their master's degree tuition.

Added Bootstrappers Breakfast - Champaign event / Marketing

Nancy Tubbs

Wednesday, March 28, 2012
7:30 - 9:00 AM

BIF (Business Instructional Facility) Espresso Royale (ground floor), Sixth and Gregory, Champaign, IL

iCal

Join Other Entrepreneurs Who Eat Problems For Breakfast. The Bootstrappers Breakfast(R) meeting is for entrepreneurs of early stage technology startups. It is a chance to compare notes on operational, development, and business issues with peers. These breakfasts are designed for entrepreneurs to share ideas and leverage thoughts with other folks who are serious about growing their business. Small fee + cost of breakfast. University of Illinois BIF (Business Instructional Facility), 6th St & Gregory Dr, Champaign, IL 61820

Added 2012 CMS Expo Learning & Business Conference event / Marketing

Linda Coonen

Tuesday, May 8, 2012
7:30 AM - 7:30 PM

Hilton Orrington Hotel, Chicago

iCal

CMS Expo is a high-value experience for web business leaders and the whole Content Team: marketers, designers, writers, developers and admins. The 6th annual CMS Expo features 80-plus sessions in 7 tracks, from 50 speakers, focused on delivering reliable, relevant, actionable advice. CMS Expo is a user-driven conference. In other words, the sessions are not PR spin or sales pitches by vendors; the purpose of the learning sessions is for just that, learning & discovery. CMS Expo is exists to help Content Pros from businesses, non-profits, education and government to make more informed decisions on their content management systems and the teams of people who power them. Come for live site case studies and flyovers to learn about CMSs’ features and benefits. Experience head-to-head comparison panels and roundtables, plus plenty of business networking and socials to get everyone involved and keep them up to speed. CMS Expo is great to make connections with the “who’s who” in the CMS community, while getting excellent advice from the best in the business. Learn more or sign up at www.CMSX.com

Added Augmented Reality Summit (AR Summit) event / Marketing

John Smith

Wednesday, June 13, 2012
8:30 - 11:00 AM

Delfina, London

iCal

Now in its 2nd Year, the AR Summit, a one day conference & expo is set to return in 2012 providing a unique insight into the developments, opportunities and benefits AR provides. This platform is designed to bring together the industry advocates, leading technology providers and companies/brands looking to discover, explore, share and debate the future of AR.

Added Crain's Small Business Forum: Women Business Owners Tell All event / Marketing

Caitlyn Ford

Wednesday, March 21, 2012
7:45 - 10:00 AM

Mid-America Club, 200 East Randolph Drive, 80th Floor, Chicago

iCal

Crain's 9th Annual Women's Business Owners Tell All! THE PANEL DISCUSSION WILL INCLUDE: -Building and protecting your business reputation -Growing your customer and community base -Seeking opportunities for expansion -Measuring success SESSION MODERATOR Lisa Leiter Anchor/Reporter, Crain's Chicago Business PANEL SPEAKERS Mindy Segal pastry creator, chef, HotChocolate Restaurant Erikka Wang co-owner, Akira Genevieve D. Thomas president, Awakened Alternatives Inc. Gail Zelitzky principal and founder, Silver-Robins Consulting Presenting Sponsor-BMO Harris Bank Co-Sponsors: Comcast Business Class St. Xavier University RESERVE YOUR PLACE AT CHICAGOBUSINESS.COM/EVENTS. TICKETS: $55 IN ADVANCE, $65 AT THE DOOR • TICKETS ARE NON-REFUNDABLE QUESTIONS? EMAIL CCBEVENTS@CRAIN.COM

Joined Marketing Roundtable

Susan Levand

The Marketing Roundtable brings together marketing professionals from a wide variety of companies to share techniques and discuss tactics for competing successfully in today's marketplace. The Marketing roundtable meets every other month at 8:30am starting in September throughout the year.

Joined Marketing Roundtable

Jennifer Piazza

Joined Marketing Roundtable

Edward Swiderski

Added Business Networking Event at ChicagoMicro event / Marketing

Julian Pretto

Thursday, November 17, 2011
5:30 - 8:30 PM

ChicagoMicro, 21 South Evergreen, 2nd floor, Arlington Heights, IL

iCal

ChicagoMicro invites you to our next business networking event Thursday Nov 17th at our state of the art corporate headquarters located in downtown Arlington Heights. Register here: http://suburbantech.eventbrite.com/ Enjoy the opportunity to explore new and emerging products and technologies and network with over 200 fellow business owners, service providers, and entrepreneurs! Like every other event we do, we'll have great food, cool refreshments, excellent giveaways and of course a grand prize available to all registrants. Bring lots of business cards. There will be multiple drawings for prizes. Business owners are encouraged to bring their employees that handle IT or their outside IT consultants. Experts from companies such as Microsoft, HP, IBM, Cisco, and many others will be on hand. Reserve your spot today! If you have additional questions, contact us at 877.832.4312 or by e-mail at social@chicagomicro.com

Added Connect Content to Revenue event / Marketing

Amy Smolensky

Wednesday, October 26, 2011
9:00 - 11:00 AM

TechNexus, Conference Room A/B

iCal

Today’s customers are pragmatic, tech savvy, highly mobile and social creatures. Having a solid customer-centered digital strategy will better position B2B and B2C websites and mobile apps to deliver a rich, personalized and social experience to each of your visitors. Creating experiences that go beyond pretty pictures and static content will help you to boost visitor participation, drive conversion rates and ultimately increase your top-line.

This briefing will explore key components of a Customer-Centered Digital Strategy and the Web Experience Management technologies that empower the digital brand across all channels. •Understand the “Why, Who, and How” of developing a Customer-Centered digital strategy. •Learn how to quickly adapt and personalize content for your visitors, across all delivery channels… without writing a line of code. •Find out how to quickly measure and analyze the results of your brand’s digital experiences.

Added Valkre Solutions Open House event / Marketing

Mitchell Lederer

Friday, October 14, 2011
3:00 - 8:00 PM

Valkre Headquarters

iCal

Valkre Solutions is a powerful approach for Business-to-Business (B2B) companies to win with their customers. The Differential Value Proposition (DVP) System is a SaaS platform that combines a Process, Dataset and Software to help B2B companies understand if their customers are making money doing business with them -- and if those B2B companies are rewarded for the investments they make on behalf of their customers. DVP is the way to manage B2B relationships! Visit www.Valkre.com

Added Chicago Web Analytics Wednesday event / Marketing

Adam Greco

Wednesday, October 5, 2011
6:00 - 8:30 PM

Cafe Iberico

iCal

It's fall and we're looking to have a big Web Analytics Wednesday in Chicago before it gets too cold! Come join us for food, drinks and web analytics networking sponsored by our friends at ObservePoint!

Joined Marketing Roundtable

Anny Hasse

Joined Marketing Roundtable

Syed Asif Tanveer

Joined Marketing Roundtable

Gina Bonistalli

Added Social Media & PR: A Match Made in Heaven? resource / Marketing

mpmcglynn

Joined Marketing Roundtable

Carlo Govia

Joined Marketing Roundtable

David Berry

Added Chicago Tech Meetup - August Demos event / Marketing

Brittany Laughlin

Monday, August 8, 2011
7:00 - 9:00 PM

NAVTEQ, 425 W. Randolph, Chicago, IL

iCal

Hosted at NAVTEQ HQ. RSVP here: http://bit.ly/chitm1

Joined Marketing Roundtable

Sarah Kaspar

Joined Marketing Roundtable

Jill Ruiz

Joined Marketing Roundtable

Scott Pemberton

Added Business at the Speed of Light event / Marketing

Cathy Foss

Wednesday, July 20, 2011
8:00 - 10:00 AM

Illinois Institute of Technology

iCal

Business at the Speed of Light Wednesday, July 20 from 8 to 10 A.M. Illinois Institute of Technology’s Wheaton campus Registration - $15 (includes breakfast) "Business at the Speed of Light" Illinois Institute of Technology (IIT) and NewGen Business Solutions Cloud Series Marketing at the Speed of Light and the Core Competencies: Marketing, Customer Service, Accounting/Finance and Network Infrastructure You will learn: • How to more effectively market and sell your customers and prospects • How to use “Cloud-based” Customer Relationship Management (CRM) solutions to track sales results and significantly improve overall company performance • How to fully integrate sales/marketing with accounting/financial information to improve overall infrastructure • How other businesses have adopted innovative practices and real-life solutions to grow their business through technology using the Cloud • How IIIT and its students are assisting businesses Agenda: 7:30 - 8:00 Networking, Registration, and Continental Breakfast 8:00 - 8:30 Four Core Competencies 8:30 - 9:00 Marketing at the Speed of Light 9:00 - 9:30 IPRO Demonstration 9:30 - 10:00 Business Questions and Roundtable For more details or to register, visit www.cpd.iit.edu/cloudcomputing, or contact Bob Strasser, Director of Business Development at NewGen at Bob@NewGennow.com or call 630-428-3720 ext. *210